1. Client Background

Provide a brief introduction to the client, their industry, and key objectives.

Key Elements to Include:

• ✅ Company name (or industry, if anonymity is required)
• ✅ Industry & market position
• ✅ Size & location
• ✅ Business objectives before seeking a solution

Expert Tip: Keep the introduction concise and relevant. Avoid excessive details about the client’s history—focus instead on what makes them an ideal subject for the case study.

2. The Problem

Clearly define the pain points the client faced before using your solution.

Key Elements to Include:

• ✅ Specific problems and their impact on business performance
• ✅ Attempts to solve the problem before choosing your solution
• ✅ Urgency or critical nature of the issue

Expert Tip: Use direct quotes or statements from the client to emphasize their frustration or urgency. This makes the problem more authentic and relatable.

📌 Client Quote: Include a direct quote from the client expressing their challenge.

3. The Solution

Describe how your product or service directly addressed the client’s challenges.

Key Elements to Include:

• ✅ The specific solution provided